"Play is the foundation of learning, creativity, self-expression, and constructive problem-solving. It's how children wrestle with life to make it meaningful."

Welcome!

G'day & welcome to Animal Magic. We are Brian and Coralie James, together we are the beating heart of Animal Magic. As proud parents to 2 children and 4 grandchildren we are driven to provide an enriching environment to ALL children, just as our own have enjoyed over the years.

With our combined backgrounds in engineering, nursing, writing, design, woodwork and education we wanted to share our vision for ethical, educational and environmentally friendly products which will bring a world of wonder to little ones around the world...and for generations to come.

Animal Magic was founded back in 2000 and we still draw from our original vision & passion to provide amazing designs that stimulate, excite AND educate. We produce an ever evolving range of products and are open to collaborations & unique projects.

We design & manufacture our own original products.

We have designed and created a superb range of Australian made wooden puzzles, alphabet puzzles, activity books and cross stitch kits which will delight all people interested in art and craft – children to adults, parents to grandparents, friends to relatives, teachers to students – gifts which will stand the test of time, can be cherished and enjoyed over and over again, and then gifted on to future generations.

We do think the world is moving too fast, preventing many families spending quality time together at home. Sharing some enjoyable ‘old-fashioned’ pastimes, like doing a puzzle together, colouring in together, or doing some craft together, might just slow things down a bit! Opportunities like this will definitely give families time to enjoy great conversations and share in some laughter as they learn just how much fun good ‘old-fashioned’ hobbies can be, especially when done together.